E-Commerce Platform

TreLupe

B2B e-commerce platform for premium Italian wines targeting the Danish market, dedicated to wholesale buyers such as restaurants and retailers.

Project Overview

TreLupe is a B2B e-commerce platform specialized in wholesale distribution of premium Italian wines for the Danish market. The project was created to establish a direct digital channel between Italian wine producers and Danish professional buyers (restaurants, wine shops, retailers).

The platform stands out for its integration of an age verification systemcompliant with Danish legislation (18+) and a comprehensive database of 20+ custom metafields for each wine product, ensuring detailed information on vintage, grape varieties, vinification, tasting notes, and food pairings.

Built as a custom Shopify Liquid theme, the site optimizes the B2B shopping experience with dedicated features such as wholesale pricing, advanced AJAX cart management, and a complete analytics tracking system to monitor the sales funnel.

Cart Design

Checkout Page

Key Features

Age Gate (18+) compliant with Danish law
20+ custom metafields for wine data
AJAX Cart API with cart drawer
Dynamic product tab system
Intersection Observer scroll animations
Complete GTM e-commerce tracking
Responsive design with font scaling
Dedicated B2B wholesale pricing

Tech Stack

Shopify LiquidJavaScript VanillaTailwind CSSAJAX Cart APIGoogle Tag ManagerIntersection Observer

Technical Implementation

Product Metafield System

Each wine has 20+ custom metafields (namespace: custom) that include detailed information such as wine type, region, vintage, grape varieties, organic and biodynamic certifications, vinification, aging, tasting notes, and producer story. Data is displayed in a dynamic tab system that shows/hides tabs based on the presence of metafields.

Age Gate & Compliance

Full-screen modal that blocks site access until legal age confirmation (18+)as required by Danish legislation on alcohol sales. The system uses cookies with 30-day duration and redirects to an informational page if declined.

Analytics & Tracking

Complete Google Tag Manager integration with tracked e-commerce events: view_item,add_to_cart, remove_from_cart, begin_checkout, add_payment_info, purchase. The dual setup (GTM in theme.liquid + Custom Web Pixel Shopify) ensures tracking across all pages including checkout and thank you page.